Citrus
Every sales call graded, every rep coached, no manager in the room.
Before
Demos happened every day and nobody reviewed them. What the best reps did differently lived in their heads.
The system.
- A CRM with pipelines, stage actions and self-booked demo calls.
- Google Meet transcripts synced into the CRM automatically after every call.
- A two-pass AI coach: first it writes feedback and marks the objection moments, then it grades each dimension from 0 to 100.
- Grades are measured against a versioned rubric and against the rep’s own 12-month baseline, not the team average.
- Monthly coaching digests, and an objection explorer that separates what converted from what was merely handled well.
- A live AI landing page feeding the pipeline.
Where the AI lives, and where a person approves.
The AI does
- Transcribes and grades every call the same way, every time.
- Re-baselines each rep as new calls land, so a good month raises the bar.
- Keeps the rubric versioned so scores from March and September still compare.
A person decides
- The rep decides what to change; nothing is sent automatically.
- Takeaways become to-dos with one click, only when the rep chooses.
- Coach output is never fed back in as source material, so it cannot grade its own opinions.
What it replaced.
- Sporadic call reviews by a manager
- Spreadsheets of objections
- Coaching that depended on who was free that week
The result.
Structural: every call is now reviewed. Metrics on request.
Want a system like this?
We take on a small number of businesses at a time. Tell us what's slow; if it fits, you book the call on the next screen.