Optimum
One place to catch every lead, from the ad to the booked job.
Before
Leads arrived from everywhere, with no single pipeline and no clear view of what each channel was worth.
The system.
- A custom website and lead pipeline the team runs sales on.
- Ads deployed per placement, with conversions tracked server-side.
- Brand and quoting videos that do the explaining before the first call.
- JobNimbus normalised into one monthly report: leads, deals, close rate and source.
- Margin and open AR in that same report, mapped from JobNimbus so the numbers match what the sales team sees every day.
Where the AI lives, and where a person approves.
The AI does
- Stages each approved ad into the live ad sets, paused until launch.
- Normalises the CRM data into the same report shape every month.
- Flags which ads and channels are driving leads.
A person decides
- Optimum approves every ad and video before it runs.
- The sales team works every lead in their own pipeline.
What it replaced.
- Leads scattered across inboxes and forms
- Manual monthly reporting
The result.
894
leads in six months
258
leads in a single month, up 84% year over year
114
leads through the new site
$20 to $37
cost per lead
See it.
Want a system like this?
We take on a small number of businesses at a time. Tell us what's slow; if it fits, you book the call on the next screen.